Your clients are waiting for you on LinkedIn
In case we haven't met...
My name's Andrew Richards and I'm glad you're here!
I'm a coach who started with absolutely no idea of how to market himself, despite a 25 year career as a commercial leader. To start with, I was so relieved to be out of the corporate machinery that I spent my first couple of months as a solo coach swimming in lakes and breathing a huge sigh of relief...
As my bank account dwindled, I decided that I'd better do something about it and logic took me to LinkedIn as the obvious place where my clients might be found.
That was in July 2019.
Five years later, I've gradually perfected the art of creating content for an engaged following on LinkedIn.
My posts resonate with my ideal clients and every week several new people contact me for a discovery call.
My business has grown with sustained effort into a very healthy coaching practice which generates £165k ($210k) annually and is fuelled almost entirely by my LinkedIn content creation.
Trying to find clients on LinkedIn can seem overwhelming
I've often been asked the following question by exasperated coach friends: "Andrew, how did you build your coaching practice by focusing on your LinkedIn...?"
We all want some predictability in generating new clients, but knowing what to write and how to express yourself in an authentic and non-cheesy way presents a real challenge for coaches. It can feel uncomfortable showing up on social media.
That's why I've distilled everything I've learned over the past 5 years into an easy-to-follow course so that you won't have to blunder along aimlessly like I did.
-No more wondering what to write
-No more wondering if it will work
-No more wondering if it is worth all the effort
I explain exactly how to write content and attract your potential clients with your own unique message.
After all, that's why you're here - so you can create content authentically and effectively and start those all important conversations with the people who need your help and get on with coaching them - the part we all enjoy the most!
What other coaches are saying
Jon Wilson PCC
"Having been through Andrew's course and committed to the recommendations I have enrolled some awesome new clients and created over £8k in additional revenue in less than 3 months"
Anne Gelebart PCC
"This course made me realise that I need to work on my profile and also to build my client avatar as Andrew describes...I loved how he shared his own experience...some juicy stuff in here!"
Ronnie Clifford MCC
"We work in a relationship profession and Andrew's course enables relationships to be created. It is accessible, practical and removes the mystery from using LinkedIn. I'd recommend it"
Hazel Martin PCC
"The course didn't fail to deliver! It was easy, bite sized videos to help me better use LinkedIn to create more leads and in turn more clients. I was left thinking that if he can do it, so can I"
Johanna Sawalha
"To represent myself and what I know well in a public forum like LinkedIn has always felt tricky. With this course, I feel that it is within my grasp now. Thank you so much Andrew"
Alex Oliver PCC
"High quality content, delivered professionally and in easy, bite-sized chunks. I'm learning loads of useful, interesting and relevant stuff. I recommend"
Alex Gayle
"Andrew, thank you so much again for your incredible coaches LinkedIn course - it's just like a bar of Willy Wonka's chocolate!"
Daniel Gagnon
"I took Andrew's course and it packed an insightful punch far above its weight...I wish I had come across your work (and this course) a long time ago, Andrew"
Alex Bowman
"Your delivery, authenticity and experience shine through in your training and kept me engaged and wanting to know more...thanks again!"
Victoria Pile
"I just completed your LinkedIn coaches course. I wanted to say a HUGE thankyou for sharing what you have learned so generously. The course massively exceeded my expectations"
Richard Starkey
"I just wanted to say what an impact your LinkedIn course has had for me. In a little over a week and 3 posts later, I've gained 2 clients and a further 4 conversations lined up. Keep up the great work."
Andrea Beck
"This section is great - real examples of well crafted posts. There are so many ideas and tips in here that I think I will watch it again!!!!
If I had a penny for every time an internet guru promised me "5 hot leads" or a "path to a 6 figure practice", I'd be loaded...
The coaching world seems to be full of people promising an overbooked practice full of high-paying clients for little or no work.
I didn't like these empty promises and so I decided to do it my way instead
As coaches, we do what we do to help others and to hopefully make a decent living at the same time. Mostly, we simply want to find clients that align with our strengths and to do our best work.
It isn't much to ask!
What if you had a content strategy and found it easy to create every week?
Imagine creating a repository of well-crafted content that you can adapt and repurpose as you wish.
I'll help you to learn how you can build your confidence and get your voice out there, knowing that your message will land.
You will feel confident, communicate clearly and enjoy the process of building your network of advocates and potential clients - how good will that feel?
Be your best self on LinkedIn and start attracting the clients who want to hear what you have to say.
Break the cycle of frustration with LinkedIn
Create wonderful and effective content
Attract and enrol new clients consistently
What's included:
The course comes in six parts with over 3 hours of powerful content carefully designed to help you create the content to attract your ideal clients. After working through it you will be ready to rock on LinkedIn!
Here are the six sections of the course:
1. How LinkedIn Works
In this module, I explain how users consume LinkedIn. We explore how the algorithm works and set the scene of the chain of events needed to generate a new client
2. Profile Optimisation
You've probably got a LinkedIn profile already. In this module, I'll teach you how to set up your profile as a coach to create a lead-generating shop window for your services
3. Creating content for attention
Here, I break down in detail what needs to happen to create engaging content, how to write, types of post and how to generate ideas that connect with your audience
4. Unpicking posts that worked
The juicy bit! Exploring 16 of my posts which actually created clients, according to the clients! Understand in detail why they work and how to do this yourself
5. How to engage with people
I describe in detail how to engage on LinkedIn and how best to message potential clients, with example messages that led directly to enrolled clients
6. Bonus! Enrol clients with ease
In this final module, I explain my LinkedIn enrolment process, breaking it into stages, with an enrolment demonstration to guide you through from start to finish
Finally understand how to build effective posts that work!
The hardest thing to understand well about effective content is the thought process that went into creating it - nobody shares how to do it!
I do.
In the course, there's detailed analysis of 16 of my posts which actually resulted in discovery calls, explaining every step I take.
Watch the start of the course here
People love to ask these questions
How long does it take to complete the course?
How long do I have access to the course for?
What additional support do I get?
How long before I see results of my efforts?
Is there a guarantee?
Will this be a lot of work?
Will I need to become a cheesy salesperson?
What if I have more questions?
Ready to up your Linkedin game?
Enrol now for:
Over 3 hours of value packed content
PLUS
Bonus Module: Enrolment Role Play
NEW! Extra Bonus Module: How to set your pricing for different types of coaching and your coaching experience, plus 'going rates'
FREE Lifetime updates
Downloadable PDF of the whole course
PLUS
Private FaceBook Community
Tried and tested and critiqued by PCC and MCC coaches
Over 100 happy students and counting!
As soon as you place your order, you'll get an email with a link that grants you instant access to the course.
Limited time offer
